URWERK: to follow nobody in pushing the boundaries

URWERK was born in a meeting in 1995 between two brothers, Felix and Thomas Baumgartner, and friend Martin Frei, a talented artist and designer. They were united by their common passion for measuring and portraying time. After a long discussion they decided to put their philosophies and ideas together and created a new brand: URWERK.

UR101-1

The founders had one overriding aim: to follow nobody but to create their own path in pushing the boundaries of haute horlogerie ever further. Martin Frei sketched and honed the design of the timepiece while the Baumgartners spent the next two years developing the technical aspects of the movement and complication. UR101 (see above) was the first proof of concept: a minimalist design in yellow gold, quickly followed by the steel UR102, making it into production.

In 2013, the URWERK line consists of radically designed “zeit devices”, unique in the way they choose to integrate time and owner. The latest UR210 “embodies the symbiotic relationship between man and his watch. This quasi-biologic machine could reveal more about you more than any other object in your possesion” explains Martin Frei, founder and chief designer.

UR-210_1_packshot_LD

His words make simply clear how URWERK has obtained its unique position in the watch industry: They follow nobody in pushing the boundaries of Haute Horology and constantly redefine the relationship between man and (time-)machine.

http://www.urwerk.com

UR-210_6_drawing_LD

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