IWC launches Iphone app

IWC recently launched a new version of their iPhone application.

Built by Geneva-based Boom Mobile SA (, this update includes an improved geolocalisation and the 2010 Portuguese Collection. Furthermore it features the IWC Book with three podcasts of stories about the origins of the individual product families written by Paolo Coelho. Theses stories are illustrated with striking images drawn by the famous cartoonist Enki Bilal.

Boom Mobile hosts iPhone apps for other wristwatch companies lilke DeWitt, Chaumet and Boucheron.
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